About The Book

IF YOU COULD CLOSE THE GAP
BETWEEN A STRONG CORPORATE STRATEGY AND HOW IT'S EXECUTED IN THE FRONT LINES, WHAT WOULD IT MEAN TO YOUR ORGANIZATION?

Higher revenue, better margins, and stronger customer relationships.

In The Last Link: Closing the Gap That is Sabotaging Your Business, Gregg Crawford shows you how to identify and make the connections that will have the biggest impact on your numbers.

You can innovate, strategize, optimize, and systematize, but at the end of the day, it always comes down to one thing, doesn't it? How strong are you numbers?

In Gregg Crawford's twenty-five years combating profit killers for Fortune 500 companies, he has discovered that most organizations have the same weaknesses. The same problems eat away at their margins and revenue, sabotage corporate growth, and destroy competitive standing. There is a gap, a disconnect, between their careful plans and what actually happens.

Companies have almost everything they need to succeed. All that's missing is one final connection-the last link. In The Last Link, Crawford offers sharp, researched analysis; practical company-wide fixes; and a watertight implementation process to move the numbers in the right direction. Focusing attention on the sales organization, where revenue, margins, and customer relationships are determined, he demonstrates the connection that makes all the difference in a company's bottom line-for the next quarter, and for every quarter after.