About Gregg Crawford

Gregg Crawford knows what it takes to increase market share and optimize revenue and margins and he's been helping Fortune 500 technology, telecommunications, pharmaceutical, transportation, consumer product, insurance and financial service companies do just that for more than 26 years.

Crawford is President and CEO of BayGroup International a premier strategy execution consulting and performance improvement firm that focuses on enhancing organizational profitability and shareholder value. The firm has been instrumental in helping companies improve revenue and margins in Europe, Latin America, Middle East, Japan, the Asia Pacific region, and Canada.

American Express, AT&T, Autodesk, Cisco Systems, Dell Inc., Hershey Foods Corporation, Microsoft, NEC, Owens Corning, T-Mobile USA, United Parcel Service, Oracle, Bell South, Rockwell Automation, Sodexho, Solectron, General Electric, and Agilent Technologies, among others, have benefited from his proven sales execution methodology now codified in his first book, The Last Link: Closing The Gap that is Sabotaging Your Business.

As an organizational consulting, sales, and marketing expert, Crawford has led his organization to substantial growth and global expansion. Crawford's work has been featured in the media, including: Sales & Marketing Excellence, Training & Development magazine, Sales & Marketing Management magazine, and ExecuNet.

Crawford, 58, earned a BS from Indiana University. He began his sales career in 1971 at Airborne Freight Corporation. He later started a production company that supported the music and theatrical industry in the San Francisco Bay Area. After selling that company, he went to work for an industrial equipment and tool company. Six years later, Crawford formed BayGroup International. He currently serves on the Board of Directors of the Center for Telecom Management at the USC Marshall Business School.

Crawford speaks to national and international audiences on how to forge the right connections - the myriad links between strategy and execution - that make all the difference in a company's bottom line by improving the performance of sales organizations, where revenue, margins and customer relationships are determined.

For more information about Crawford and his company, click here.