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    <title>The Last Link by Gregg Crawford.</title>
    <description>Closing the Gap That Is Sabotaging Your Business</description>
    <link>http://www.thelastlinkbook.com</link>

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    <title>Behind the Book: The Last Link (abridged - 3min)</title>
    <description>Take three minutes to hear Gregg Crawford talk about key themes in the book.</description>
    <link>http://www.thelastlinkbook.com/media/audio/Crawford_Link_3min.mp3</link>
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    <item>
    <title>Behind the Book: The Last Link (full - 15min)</title>
    <description>Listen to Gregg Crawford talk about challenges today's executives face when deploying their go-to-market strategy and share airtight methods his company, BayGroup International, has used to help clients boost revenue and increase margins.</description>
    <link>http://www.thelastlinkbook.com/media/audio/Crawford_Link_15min.mp3</link>
    </item>
    
    <item>
    <title>Video: The Last Link by Gregg Crawford</title>
    <description>Watch as Gregg Crawford explains the role interface management plays in eliminating hidden profit killers. </description>
    <link>http://www.thelastlinkbook.com/media/video/Last_Link_VidLit.m4v</link>
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